ICA Campaign 2024
// Executive Producer
As Executive Producer for the ICA campaign, I managed the full scope of production, from budgeting and timelines to ensuring creative and operational excellence. I collaborated closely with the creative team to meet deliverables and deadlines, while overseeing producers, freelancers, creators, manpower, and resource planning. In addition to supervising visual production, I also managed the music production process to ensure it aligned with the campaign’s tone and messaging.
ICA Passport Free Campaign
ICA Recruitment Campaign
Promoting Passport Free Campaign
The campaign focuses on promoting the Passport Free initiative, designed to provide Singaporeans with a hassle-free, secure, and digital passport experience. By communicating the convenience and benefits of this new system, the campaign aims to increase public awareness and encourage widespread adoption of passport-free travel solutions.
Recruitment to Join ICA
This campaign is aimed at encouraging individuals to join the Immigration & Checkpoints Authority (ICA) by highlighting ICA’s vital role in national security and citizen services. Through compelling storytelling, the campaign seeks to inspire and motivate new applicants to become part of ICA’s mission and community.