Coca-Cola Chinese New Year 2025
// Executive Producer
For Coca-Cola’s Chinese New Year 2025 campaign, I led the end-to-end production in collaboration with Malaysian creators, ensuring a culturally resonant and high-quality execution. I managed overall timelines, budgets, and team workflows, while working closely with the creative team on deliverables and deadlines. Overseeing producers, freelancers, and resource planning, I also took charge of the music production process to align sound with the campaign’s creative vision. From pre-production to post, I ensured every output met Coca-Cola’s brand standards, delivering efficiently and on schedule.
This campaign was designed to promote Coca-Cola as the drink of choice during Chinese New Year celebrations — a symbol of togetherness, joy, and shared moments. Through vibrant storytelling and culturally grounded creative, the campaign aimed to reinforce Coke’s role in festive gatherings and family reunions, encouraging consumers to celebrate the season with a refreshing bottle of Coca-Cola.